Work

Professional Experience

PRODUCER

Broadcast

Produce creative Segments as well as newsworthy VNR’s (Video News Report) covering a wide range of topics, along with developing exceptional creative features for out-of-the-box events happening across the mega international event, Expo 2020 dubai.
Produce long and short form videos from 2 to 52 mins duration.
Direct crew in the field and oversee edits from start to finish while meeting deadlines and maintaining schedule.
Write scripts for Daily and Weekly highlights.
Conducting research and reconnaissance for projects
Adept at using multiple cloud-based platforms and Apps such as Monday.com, Frame IO, Sonix and the PAM-MAM systems in broadcast to ensure workflow runs smoothly and efficiently.
Hands-on experience performing rough edit on Avid and Adobe Premier Pro Editing Systems

Radio

As Newsreader and Reporter, wrote local and international news reports while simultaneously scouring wires to select stories for the daily bulletin.
Planned and scripted English and Hindi news bulletins, including Breaking News stories
Edited the news bulletins using relevant software used in Radio newsroom.
Read the English and Hindi news for 101.6 FM

Digital Media

Research, script and direct video films and corporate videos.
Produce inspiring digital content on a variety of subjects.
Pitch and brainstorm new ideas with Commissioning Producers and clients.
Conduct location reconnaissance during pre-production to streamline shootingprocess.
As Supervising Editor, generate ideas for attractive graphics and create effective Subtitles during post-production.
Organize and schedule shoots coordinating with crew to ensure deadlines are met and maintained.
Oversee post-production edits ensuring all collaterals work cohesively to produce outstanding end results

WRITER

Anchor 1

Content, SocialMedia, Copywriter

⦁ Created precise and informative Press Releases at the globally renowned 11-Day Sharjah Children's Reading Festival event which were shared with both local and regional media.
⦁ Conducted impromptu, in-person interviews to create pressers with a short turn-around time.
⦁ Attended various Live sessions and ongoing events to write concise and effective PR pieces.

⦁ Researched and created social media content in the form of short, crisp ‘Copy and Image’ posts for a

wide range of clients from the health, banking, lifestyle sectors, including jewelry brands.
⦁ Ensured tone of posts was individualistic for each brand and in-sync with the requirement of the social media it was being written up and created for, which could be from casual to formal.

⦁ Performed diverse corporate communication functions creating short-form and long-form copy for several luxury, travel and lifestyle brands.
⦁ Developed compelling content for websites

according to guidelines provided.
⦁ Created relevant copy for brochures, including

Dnata Travel Brochure.
⦁ Planned and drafted several radio ads for clients.
⦁ Researched, scripted & directed corporate film for

Al Maya supermarket chain

Anchor 3

Author

Translated memory of India’s First Woman Radio Newsreader Originally written in Urdu, 'Off the Beaten Track: The Story of My Unconventional Life' is the fascinating story about the life and times of Saeeda Bano, India's first woman radio newsreader. It has jointly been published by Penguin India and Zubaan Books.

Journalist

Writing and researching features stories as relevant, fresh and engaging content on a wide range of topics including health and wellbeing, lifestyle, local news stories,
self-help and interior design, personality profiles
Pitched and brainstormed original story ideas with Commissioning Editors.
Research interesting facts to strengthen appeal of the article.
Ensured submission deadlines are met successfully.

Anchor 2